Installation with thermal transfer prints on fabric
3750 x 250 cm
Artstripe no. 13 as an attempt to create an image of the invisible or, more specifically, of the ways of thinking and business models of a company such as Accenture and of the principles of the digital and global economy within which it operates. Starting with the question of which images our culture currently connects with such abstract concepts as “fusion”, “platform” or “network”, the artist develops a panorama, whose drastic force and dynamism recall motifs of the classic industrial age, but in reality depict if anything today’s “liquid modernism” (Zygmunt Bauman) in which all hard edges are becoming increasingly blurred.
Installation View, “High Performance”, accenture, Stock-Exchange, Vienna 2014
Camera: Heidrun Holzfeind
Editing/Sound: Anna Vasof
Photo: Christian Wachter